CPM READY RECKONER
CPM READY RECKONER
The following tables illustrate the average cost per thousand for each ad position based on a 4-week campaign.
Our pricing is designed to be highly competitive with other business audience advertising. Ad slots are available from as little as £11 per CPM (Cost Per Thousand).
Ad Format | SBN | ABN | HGS | SIL | LAR |
HP1 | £22 | £22 | £22 | £25 | £22 |
HP2 | £20 | £20 | £20 | £23 | £20 |
HP3 | £18 | £18 | £18 | £20 | £18 |
HP4 | £15 | £15 | £15 | £18 | £15 |
HP5 | £13 | £13 | £13 | £15 | £13 |
HP6 | £11 | £11 | £11 | £13 | £11 |
HP7 | £20 | £20 | £20 | £23 | £20 |
Ad Format | SBN | ABN | HGS | SIL | LAR |
CP1 | £22 | £22 | £22 | £25 | £22 |
CP2 | £15 | £15 | £15 | £18 | £15 |
CP3 | £15 | £15 | £15 | £18 | £15 |
CP4 | £15 | £15 | £15 | £18 | £15 |
CP5 | £15 | £15 | £15 | £18 | £15 |
CP6 | £15 | £15 | £15 | £18 | £15 |
CP7 | £20 | £20 | £20 | £23 | £20 |
UNION MEDIA CPM AND CTR
Maximise Impact with CPM and CTR Performance
Our ad display structure is designed to maximise impressions and display time for each ad. Experience of working with different advertisers has demonstrated the value of our titles for brand building with highly competitive CPM rates compared to our competition.
In addition, our Union Media titles also deliver competitive click-through rates as the following campaigns demonstrate.
CLIENT 1
Ad: Serviced Office Rental
Period: Sep to Nov 2024
Rate: Standard Rate Card Cost Comparison
Ad Slot: HP 3
UM Click Through Equivalent Cost: £3.24
UM Click Through Rate: 0.81%
CLIENT 2
Ad: Online Wine Sales
Period: Sep to Nov 2024
Rate: Standard Rate Card Cost Comparison
Ad Slot: CP 5
UM Click Through Equivalent Cost: £2.40
UM Click Through Rate: 0.53%
Google Ads Comparison
Keywords: Buy Wine Online, Online Wine Sales
Lowest Available Rate: £0.84
Highest Available Rate: £4.29
Average Rate Over Period: £3.27
Google Ads Comparison
Keywords: Serviced Offices/Office
Rental/Office Space
Lowest Available Rate: £2.94
Highest Available Rate: £9.10
Average Rate Over Period: £7.26
CLIENT 3
Ad: Marketing
Period: Sep to Nov 2024
Rate: Standard Rate Card Cost Comparison
Ad Slot: HP 7
UM Click Through Equivalent Cost: £2.08
UM Click Through Rate: 0.94%
Google Ads Comparison
Keywords: Marketing agency, Digital Marketing Agency, Marketing Services
Lowest Available Rate: £1.03
Highest Available Rate: £7.15
Average Rate Over Period: £3.09